Privacy Policy

Last updated: May 17, 2026

1. Who We Are

OptoNerds ("we," "us," or "our") operates the website optonerds.com. We provide WordPress performance optimization services. For any privacy-related questions, contact us at hello@optonerds.com.

2. What Information We Collect

We collect information you provide directly to us, including:

• Your name and email address when you submit our contact form
• Payment information processed through Stripe or PayPal when you purchase a service
• Your WordPress site URL and admin credentials when you engage our services

We also collect information automatically through Google Analytics, including:

• Pages visited and time spent on site
• Browser type, device type, and operating system
• General geographic location (country/region level)
• Referring website or search terms that brought you to our site

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and deliver our services
• Process payments and send receipts
• Communicate updates about your project
• Improve our website and understand how visitors use it
• Comply with legal obligations

We do not sell your personal information to third parties. Ever.

4. Payment Processing

We use Stripe and PayPal to process payments. When you make a purchase, your payment details are entered directly into their secure systems — we never see or store your full card number. Both processors maintain their own privacy policies which govern how your payment data is handled:

• Stripe: stripe.com/privacy
• PayPal: paypal.com/privacy

5. Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as pages viewed, session duration, and general location. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.

6. Cookies

Our website uses cookies to function properly and to support Google Analytics. These include:

• Essential cookies — required for the site to work
• Analytics cookies — used by Google Analytics to track site usage

You can disable cookies in your browser settings at any time, though some parts of the site may not function correctly if you do.

7. Your Rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Request a portable copy of your data
• Withdraw consent at any time where processing is based on consent

EU/UK residents (GDPR): You have the rights listed above under the General Data Protection Regulation. Our lawful basis for processing your data is either your consent, the performance of a contract, or our legitimate business interests.

California residents (CCPA): You have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your personal information. We do not sell personal information.

To exercise any of these rights, email us at hello@optonerds.com. We will respond within 30 days.

8. Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations. Contact form submissions are retained for 12 months. Payment records are retained for 7 years as required by tax law.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information. All data is transmitted over encrypted HTTPS connections. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

11. Children's Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

OptoNerds hello@optonerds.com optonerds.com